Behavioral Research Platform

Liquidity changes ownership.
We're proving how.

Gally is research infrastructure for understanding digital ownership psychology. Not a marketplace. Not a trading platform. A laboratory for observing how collectors actually think.

You will receive $5,000 demo capital. No real money. No wallet needed.

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Gally observes real behavior instead of relying on assumptions. Every click, pause, revisit, and sell decision is a data point that shapes the next generation of digital art markets.


All interactions are fully anonymous and used solely for research purposes.

What Gally Is

Infrastructure for understanding digital ownership

Gally is building the behavioral data layer for digital art markets. Instead of optimizing for hype and transaction volume, we are mapping how people actually behave when friction is removed — when exit is always available, when liquidity is instant.

This platform is a behavioral research tool. You are not here to "try a product." You are here to help us understand a market.

Your actions — buying, selling, holding, hesitating, revisiting — are the research. Every natural interaction tells us something about how ownership psychology works under real conditions.

What We Are Testing
How long do collectors hesitate before buying?
We track time-to-purchase from first view to transaction. Hesitation reveals confidence, doubt, and perceived value signals.
How often do they revisit art before committing?
Multiple revisits signal attachment, uncertainty, or external research. The revisit pattern is a behavioral fingerprint.
What triggers the sell decision?
With instant liquidity always available, what makes someone exit? Price change? Time held? Opportunity cost? We measure it.
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Francis Samuel Oche
Founder, Gally

I built Gally because I experienced firsthand how broken digital art ownership feels — as both a collector and a builder. Most platforms optimize for hype and volume, not long-term ownership. That leads to fragile markets, short collector lifecycles, and unstable income for artists. Rather than guessing solutions, I chose to start from research. Gally was built to observe real behavior before scaling — so the infrastructure is shaped by truth, not assumptions.

$5,000.00

My Portfolio

$5,000
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Holdings Value
$5,000
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Realized P&L
No holdings yet. Browse the gallery to start collecting.

Activity Log

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Liquidity Panel

$850,000
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ArtworkCurrent PriceLiquidityTimes SoldAction

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Research Analytics · Session Data
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